29Aug, 2017

Royal Enfield rides into Bali with first flagship store in the city and third in Indonesia

Bali, August 28, 2017 – In its second year of operations in Indonesia, Royal Enfield, the fastest growing motorcycle brand in the world, marked the opening of its first flagship dealer experience in the island of gods, Bali, on Saturday (26/8). Located at Sunset Road, Kuta-Badung, the dealership becomes a prime destination for motorcycling enthusiast in and around Bali, to have an easy access to the classic motorcycle brand, which was till date only available through its exclusive dealerships in Jakarta, based in Pejaten and Pondok Indah Mall.

Royal Enfield’s International Business Head Arun Gopal, and Ade Sulistioputra, Managing Director, PT Distributor Motor Indonesia, (RE’s official dealer in Indonesia), addressed the gathering, including VIPs and dignitaries, at the grand opening event this past weekend.

 

“Royal Enfield is focused on delivering a ‘Pure Motorcycling’ experience to consumers. We are seeing significant progress from our markets in Asia, particularly Indonesia where the culture of leisure motorcycling becomes increasingly popular with many motorcycle communities. At this stage, our focus is to slowly expand our reach through different retail and service formats in the country, with which have now come to Bali, one of the most beautiful riding destinations in the world. With this dealership, we are looking at creating a strong ecosystem supported by a complete operational store, riding activities, and other programs”, said Arun Gopal.

Royal Enfield’s complete range of apparel and accessories will also be available at the store, alongside its motorcycles line-up that includes – the oldest motorcycle in continuous production in the world since 1932 – the iconic Bullet, available in 350cc and 500cc; the retro style street motorcycle – the Classic range, available in 500cc and 350cc; the café racer Continental GT 535cc and the highway cruiser – Rumbler 500cc.

 

“The dealership will also house our moto-inspired gear range that allows our consumers to express themselves beyond the times they are riding. Our riding gear range consists of jackets, pants, gloves, boots, multi-utility head-gear, rapid-dry T-shirts (with quick-wicking and better moisture management properties) and base layers (to keep body temperature constant while riding through different weather conditions). But, we also have a range appropriate for an urban lifestyle, featuring city jackets, jeans and comfortable everyday footwear.” said Arun.

“Bali being one of the most popular tourist destinations in the world, with nearly 5 million tourists travelling every year to the city, Royal Enfield would like to shore up the tourism landscape by offering its first ever bike rental program, with motorcycles that are perfect to traverse and explore the roads of the beautiful island and surrounding areas such as Lombok or Nusa Penida. We want to provide both convenience and a curated experience, to tourists as well as locals who want to explore Bali, in an unhurried manner on classic motorcycles like Royal Enfield.” said Ade Sulistioputra.

 

Born in 1901 in the city of Redditch, Royal Enfield has challenged the conventions of the motorcycle industry for more than a century. With a strong British legacy of 116 years that includes the two world wars, and being on the forefront during the best years of British automobile and motorcycling history, the brand made its journey from U.K. to India in 1950’s where it is currently manufactured. Known for its classic styled motorcycles that are evocative, uncomplicated and easy to ride, Royal Enfield aims to produce 825,000 units of motorcycles by the end of FY 2017-18, towards leading and expanding the global mid-size motorcycle market (250-750cc).