By: Lusida Sinaga – Senior Account Manager of Fortune PR “Basically, to sustain means to keep in existence, to supply with necessities, to support from below, to encourage, and to maintain competently. Monitoring and evaluation program is essential to measure sustainability. The post Monitor & Evaluate the Sustainability of Your Campaign appeared first on […]
By: Lusida Sinaga – Senior Account Manager of Fortune PR “Social marketing campaign aims to transform people’s perception and behavior. In communicating the campaign message, a PR professional can use the PR cycle to develop a strategic plan. The post A Quick Guide to Running a Social Marketing Campaign appeared first on Public Relations […]
By: Indah Soepraba – Business Group Director of Fortune PR “Investor Relations (IR) is a strategic management responsibility that is capable of integrating finance, communication, marketing, and securities law compliance to enable the most effective two-way communication between a company and their stakeholders. IR officers and consultant usually interact with the top-level company management... […]
By: Muhammad Arif – Account Manager of Fortune PR “Market research provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows businesses to determine the feasibility of a business before joining the market. The post What Makes a Good Market Research? appeared first on Public Relations Portal […]
By: Ayu Meganingrum – Business Group Director of Fortune PR The hashtag boycott Indosat is trending on social media few weeks ago, and this affects the company’s reputation. What can we learn from this case? The post From the Call to #BoikotIndosat: We Learn Why Paying Attention to External Communications by Employees Really Matters […]
By : Muhammad Arif – Account Manager of Fortune PR “Aside from the offline campaign, online campaign, and engaging the press and public figures, the presidential debate can be used by a political PR pro to effectively engage and support the candidate’s positive political identity. Since the news media often anticipate televised presidential debates as a... […]
By: Lusida Sinaga – Senior Account Manager of Fortune PR “Social marketing tries to transform people’s perception and behavior for the benefit of society as a whole. It is different from commercial marketing, which tries to change people’s behavior for the benefit of the market. The post What Differentiate Social from Commercial Marketing appeared […]
By: Lusida Sinaga – Senior Account Manager of Fortune PR “The most important part of conducting social marketing for PR professionals is to pay attention on how to communicate the program to its public. Effective communication will be the bridge for the transformation of public’s perception, from being ignorant to emotionally attached, or from being... […]
By: Ivan Christianto – PR Consultant of Fortune PR “Do you still remember Malaysia Airlines’ aviation crisis in back in 2014 when two of their commercial flights crashed? This year, to save their business and rejuvenate the company, the airline is trying to enter a new market by switching from normal service and offered to... […]
By: DIBE Team – Fortune PR “Today, digital advancement also expands the way of a conventional method for PR activities. PR pros are utilizing digital technology for traditional PR programs. The post Traditional & Digital PR Collaboration appeared first on Public Relations Portal and Communications Business News Indonesia.
Fortune Pramana Rancang is PubIic Relations and Strategic Communications Firm located in Jakarta, Indonesia. As a local strategic communication firm, Fortune PR has vast knowledge, understanding and broad experience in handling both B2B, B2C and G2C campaigns for Indonesian market.