18Aug, 2016

Hong Kong Trade Development Council (HKTDC) – Case Studies

Brief

HKTDC is a trade promotion organization with more than 40 global offices. HKTDC in Indonesia facilitates bilateral trade between Hong Kong and Indonesia through a major exhibition and In Style Hong Kong Jakarta (ISHK) event.

Objectives

Corporate profiling
To gain media and public awareness toward HKTDC and the event.

Promotion project
To drive both register and attendance to HKTDC’s key event In Style Hong Kong Jakarta (ISHK)

Campaign Strategy

Dividing into 3 phases (pre during post), Fortune PR helded HKTDC in :

  • Gaining exposure through profiling HKTDC top figures in Indonesia.
  • Fam trip with business lifestyle journalist to Hongkong
  • Intensive social campaign
  • Aggressive media placement

RESULTS

  • The event attended by more than 3,000 business players from all over Indonesia.
  • The campaign successfully gained engagement through social media and gained hundreds coverage with positive sentiments.
  • HKTDC decide to make in style Hongkong event as an annual event