23Mar, 2015

KÄRCHER

 THE BRIEF

Kärcher as one of the worldwide largest manufacturers of cleaning equipment, is a new company in Indonesia.

THE CHALLENGE

to develop and implement communications campaign to:

  • Grab public attention
  • Enhance trust and confidence to brand image and engagement

PROGRAMS

  • Press Conference
  • Press Release
  • Contest
  • Media Tour
  • Social Media activities
  • Media Gathering

RESULTS

  • The case-study won the Sabre Awards 2013 (CSR category)
  • 500 coverage in all media types
  • USD 1,7 Million of PR value
  • Positive image and Public trust of the brand in Indonesia.