- As a pioneer for halal cosmetic product that established in 1995, Wardah inspire others by introducing Earth, Love, Life philosophy.
- Wardah regularly maintain their brand awareness as a cosmetic brand that formulated with safe and halal ingredients.
- In 3 years collaboration with Fortune PR, Wardah brand awareness became mightier in the fashion and beauty industry.
- Develop and execute creative communication program that made them known as the leading halal cosmetic.
- To make Wardah as leading cosmetic brand in Indonesia
- To educate the market that Wardah is pioneer in Halal cosmetic
- To maintain and increase the positive image of Wardah Cosmetics and PT Paragon Innovation and Technology
- To maintain and build good relationship with media and KOLs.
Fortune PR developed a communication program for one year: Corporate PR, Consumers PR & Community for Public Relations and Digital Media plan.
- Position Wardah brand as the best Indonesian halal cosmetic brand through varies activation.
- Position Wardah as leading fashion cosmetic brand by becoming official make up in JFW 2015.
- Engage with customers through varies activities both online and offline.
- Wardah won a “Top Leading Cosmetic Brand” in social media sphere curated by Joymedia Singapore
- Wardah considered as most favorite halal cosmetic brand